200 reviews are posted on Tripadvisor every minute. Every day, hoteliers all over the world live and die by these ratings and reviews. Every month, 350 million travelers read reviews, and 80% of them report feeling more confident afterwards. Glossy features and extravagant PR budgets are a thing of the past; social media has altered the traveler's journey dramatically. Influencers are changing the game for better or worse. Today's travelers are hungry for off the beaten path experiences, worthy of sharing. There are two sides to every travel story - the traveler's experience, and the hotelier's perspective. By following along with me, you'll get the best of both.